SEO (Search engine optimization) is a process to show your website on higher search engine page ranking. People have been trying hard to get the high page ranking through various ways. But they end up in getting nothing. Yes, seriously nothing.
The reason is that they do not optimize the content in the right way.
Following are the list of the best and proven SEO practices that should be followed in order to get the good amount of traffic, and it works seriously.
1.URL optimization for the SEO keyword
It helps Google to identify what this page is all about. It creates the relevancy to the user’s search.
Meta Title helps the readers and search engine to identify the same things that they are looking for. Add your keyword at the start of the title/headline to boost your SEO.
It’s the heading of your page which can help you to increase the CTR (Click through rate) of your page.
According to Jeff Bullas, conversion rate can be increased by 73% due to the use of compelling headline.
It’s a brief description and sneak preview of your page to help and understand the user a bit more detail about your page before clicking on it. You can consider it as a tweet; wherein, you have to express yourself under 140 characters.
Be comprehensive and to-the-point; don’t forget to add your keyword at the start of the description so that user’s trust level can be enhanced to what they were looking for.
4.Add keyword in the first paragraph
When you use the keyword in the first paragraph of your content so it boosts the confidence in readers that they found the relevant content, and once you successfully inject the confidence, they would continue the reading process.
5.Increase the article length to decrease your bounce rate
If you want to achieve a decent bounce rate, try to write long content. Long content doesn’t mean that you write an encyclopedia. It should be well-structured and must not lose the attention of the reader. If you are successful in writing a great content so chances are you will increase the rate of frequent users.
Outbond links have a great impact on trust building factors. It creates more ways for your readers to explore more depth of the content. Insert the links that have high Page ranks as it will create the authority of your site and help search engine to measure the credibility and openness of your site.
7.KISS (Keep it short and simple) your sentences
If you want to keep your readers stay long and grasp the essence of your content easily, so it’s advisable to keep the length of your sentence short. You can measure your difficulty of the content through Flesch readability score test. It will tell you how difficult for your user to read your content.
8.Keyword in Alt Text of images
Rich visualization in the content is really helpful to engage your users in a different way. Research shows that relevant visual content generates 94% more views than content without relevant images.
When you add images in between the content, it helps you to reduce the bounce rate and don’t forget to put the keywords in the Alt Text as search engine can’t read the content of your image but Alt Text.
You can add the keyword in H2 headings; as again, it will be helpful to build the trust factor. It is also helpful to maintain the momentum of the topic from start till end
10.Properly structured headings
Properly structured headings help Google to understand the structure of your content. Clearly build it in proper hierarchy and search engine will push you towards higher rankings in SERPs. Many times users also avoid reading the full content of your site but they try to scan the headings of your content and get an idea what your blog is all about.