Responsive web design is seriously a blessing if you put it into aright way to your visitors.
While, mobile app on the other hand is also a new big thing in digital media, so how are you gearing up for both? Or are you focusing only on responsive web design which could fulfill the needs of your business in almost every way.
Before we start, let’s take a look at the validation and some logic to have a responsive web design or a mobile app or both?
Recently, Google has rolled out new updates for Search engine Optimization (SEO) Mobilegeddon, which aims to give a boost to responsive websites on higher spaces on its search engine compare to non-responsive sites. So, one thing is clear for sure now that every website should be responsive in order to get higher space by Google robots.
Now, the debate is responsive website is adequate for your business or you should have a mobile app too.
Well, frankly speaking you should do the need analysis while keeping in mind the pros and cons of both the digital properties. My question always remains same whenever I approach by any agency who dragging me to develop an app by them. I always ask why one should go for an app whereas almost every function is available on responsive website? Unless you are a world class or an ecommerce brand with millions of loyal customers around the globe and they are ready to give you space in their mobile app.
The reason being a bit reluctant to the mobile app is that you need a badass strategy to reach and remain in mobile of your target audience.
Otherwise, data shows that due to the shortage of memory due to chat apps, gaming apps and other media apps, you can’t make your space among all of them and even if somehow you make it by aggressive marketing stunt (such as freebies or some crazy discounts) so how would you sustain it? Definitely, you need a proper marketing strategy to stay in your customers’ mobile for long. For that, you have to shed your blood and sweat to draft a separate strategy for your mobile. Otherwise, having a few downloads showing on play store would seem like you placed a billboard in desert.
Most of the brands I have seen that they opt for mobile app only for the sake of presence, and when you look at their website, it hardly fulfill the meaning of website in terms of UX, engagement, content and overall experience. My suggestion is to carefully understand why you need a website, and when you understand this, I’m sure you make an awesome classy website with 100% customer satisfaction.
Objectives of website
This is the rule of thumb of every business that you should put yourself in customer’s shoe whenever you are going to start anything. Similarly, when you browse someone else’s website keep in mind the user flow that how you move from one page to another. Below are some of the key points to consider why visitors come to your website:
- To know about Product/Service
- To know about business Location
- Any information about your business
- For career opportunities
- Get in touch for quotation or business talk
- To make a purchase if you have an e-commerce
If your objectives are clear than you would be able to deliver a world class website with seamless features for your audience.
Below is one-on-one comparison of responsive design website design vs. mobile app. It would cover the primarily pros and cons that occurs on both the sides
Responsive website design
In my opinion, if you are a small and medium size business you should stick with your responsive site, develop a clean and well-structured user interface and certainly there are many pros to have your responsive website provided that if you design it extremely well along with all the information a customer could search about you. Below are the pros and cons for responsive web design, let’s take a look:
Responsive web design of www.souq.com on desktop
Responsive web design of www.souq.com on mobile
Responsive web design of www.Gulfnews.com on desktop
Mobile version of Gulfnews.com
- People always search you on Google not on Apple store or on Google Play store.
- Strong SEO will help you to be on the higher positions at Google, which is possible if you have responsive with good quality content.
- Chances are 99.9% that people could find you through organic search
- Technical glitches could be found due to responsiveness across multiple screens such as adjustment in siders, videos etc.
- Design should fulfill the appetite of the visitors as they might have different user experience on smaller screen.
Responsive web designs are ideal for:
Responsive web design is now mandatory requirement for every website after the release of new updates from Google.
One of the best personalized digital asset to stay 24/7 in your Customers’ mobile. You have to be very careful while you are working on mobile app strategy as it sounds too pushy for customers’ if you keep sending the notification and offers. Let’s take a look at pros and cons of mobile app:
Mobile App of Souq.com
Mobile App of Gulfnews.com
- Customized and pure customer-centric experience
- Push notifications to deliver your message insistently
- Monetization option possible
- You have to develop multiple app for multiple operating systems such as android, iOS, blackberry etc. which could result in extra budget
- Extra maintenance required apart from the other web properties
- It requires separate strategy for mobile app
Mobile Apps are ideal for:
- E-commerce website
- Retail brands with loyalty program or having an online presence
Whether its responsive web design or mobile app, both of them are your digital sales team which works for you 24/7 and give reflection of who you are. Therefore, complete need analysis required before you jump into develop any digital assets. Developing responsive web design or mobile app is not a rocket science; sustainability with a meaningful strategy is the ultimate goal. Try to focus on one thing at a time otherwise if you try to reach the whole world you’ll end up reaching no one.