How to do audience targeting on Facebook

There are mainly three types of audience targeting on facebook: Core, custom, and lookalike audiences.

It’s quite difficult for marketers to target the right audience on cross devices accurately and precisely. However, Only Facebook has the most precise and cutting edge audience targeting methods in online advertisement. Let’s take a look at the below data for broadly and narrowly targeted campaigns:

BROADLY TARGETED CAMPAIGNS

The average online reach for broadly targeted campaign is 72% accurate

The average facebook reach for broadly targeted campaign is 92% accurate

NARROWLY TARGETED CAMPAIGNS

The average online reach for narrowly targeted campaign is 38% accurate

The average facebook reach for narrowly targeted campaign is 89% accurate

Source: Nielsen OCR, August 2013

How Facebook collects the data?

Facebook collects the data from the information provided on profile of real people and as well as from the trusted partner categories both online and offline.

How Core Audience works?

It actually fetches the data from the personal profiles and pass it on to advertisers as different categories such as geographic demographics, lifestyle/life stage demographics, purchase-based demographics, etc.

Targeting Options:

There are several ways to target your target audience on facebook.

  • Location
  • Demographics
  • Interests
  • Behaviors
  • Connections

Targeting Location and Demographics

Targeting is pretty much advanced and easy on facebook. You can choose any country, city and zip code and you can also exclude any location where you don’t want your ads to appear, or where business doesn’t existed. Once the location is set, you can move to demographics targeting where you can set the targeted audience such as men, women or both, age groups, education and relations.

Country selection method in audience targeting on facebook

Targeting Interests

There are millions of options available on interest category on facebook. You can choose them more precisely according to the objectives of your campaign. It basically gathers the signals based on person’s web browsing and app usage data, not only from facebook but websites you use particularly e-commerce sites.

Targeting Behaviors

Targeting behaviors is a similar function to ‘interest’ and its based on digital activities, devices yo used or any purchasing behavior yo intended in past or considering lately.

However, you can create your own input category based on the behavior you know about your audience.

 

Behavior targeting method on audience targeting on facebook

Targeting Connections

Targeting connections help you to reach those people who like your page, their friends and those who are not connected to the page.

 

Connection targeting method on audience targeting on facebook

CUSTOM AUDIENCE

Custom Audience targeting on facebook is truly one the best method for audience targeting on facebook.You can use your own data with other Facebook targeting options, such as location, demographics, interests, behaviors, and connections. You can also utilize website visitors or mobile app visitor as your custom audience to reach.

Benefits of Custom Audience:

  1. Perfect reach to your loyal customers.
  2. Target those customers who have already shown interest in your products by visiting your website or an app.
  3. Facebook has 2x greater accuracy to reach real people than any other network, use it smartly and create best custom audience.
  4. You can also use the CRM data which includes email,phone number, iOS IDFAs, facebook user IDs and app users IDs. It can also be used with Intent data from your website and mobile app.

 

LOOKALIKE AUDIENCE

Lookalike audience is a tremendous way to replicate the people who are similar to your page fans, customers and prospects.There are several ways to use your own data and find the people having unique characteristics. Following are the sources can be used to define lookalike audience:

  • CRM Database
  • Page Fans
  • Website Visitors
  • Mobile App Customers

How it works?

Lookalike audience has two main functions: “similarity” and optimized for” slider. I suggest you to make your audience level less similar so you can reach to more potential people. Facebook also gives you the ability to manually set the ratio in any country for the similarity of your audience. It should be in the bracket of 15% to 20% in the interval of 1%.

Best Practices to follow while you create lookalike audience:

  • Add at least 100 people in your audience to get the maximum results, and If you able to make it possibly large so you will get best results.
  • Lookalike audience can be combined with other facebook targeting methods to narrow down with other features of demographic and interest.
  • It has the capability to target any kind of media including page post ads and domain ads.
  • Once you set your audience level, so it will take 6-24 hours to be ready,once it’s ready then you can go back to the ads manager and create your ads.

 

18 Comments

  • nfl jerseys china March 24, 2016 Reply

    I’m extremely impressed with your writing skills as well as with the layout on your blog. Is this a paid theme or did you modify it yourself? Anyway keep up the nice quality writing, it is rare to see a nice blog like this one nowadays

  • AudreyYBalde June 27, 2016 Reply

    Appreciate the advice. Will try it out.

  • Steven Norrix July 10, 2016 Reply

    Thank’s great post.

  • TodWLimbrick July 25, 2016 Reply

    They are genuinely fantastic ideas in concerning blogging.
    You may have touched some fastidious factors here.
    In any manner keep up wrinting.

  • suba buba August 3, 2016 Reply

    uJ3I74 I really liked your article post.Thanks Again. Cool.

  • ShirelyNAmoa August 4, 2016 Reply

    Hi Dear, are you truly visiting this web site daily, if so then you will definitely get good
    know-how.

  • SalvadorDPac August 16, 2016 Reply

    Everybody loves everything you guys are typically up too. This type
    of clever work and reporting! Keep up the amazing works guys I’ve included
    you guys to our blogroll.

  • EmilXMuraski September 10, 2016 Reply

    Please let me know if you’re looking for a article
    author for your blog. You have some really good articles and I think I would be a good asset.
    If you ever want to take some of the load off, I’d absolutely love
    to write some content for your blog in exchange for a link back to mine.
    Please send me an e-mail if interested. Regards!

  • I am constantly searching online for tips that can aid me. Thanks!

  • I absolutely love your blog and find almost all of your post’s to be precisely what I’m looking for. can you offer guest writers to write content for you personally? I wouldn’t mind producing a post or elaborating on a lot of the subjects you write with regards to here. Again, awesome web log!

  • My partner and I absolutely love your blog and find many of your post’s to be just what I’m looking for. Would you offer guest writers to write content in your case? I wouldn’t mind producing a post or elaborating on most of the subjects you write regarding here. Again, awesome web site!

  • code cart contents May 29, 2018 Reply

    Awesome blog! Do you have any tips for aspiring writers? I’m planning to start my own site soon but I’m a little lost on everything. Would you recommend starting with a free platform like WordPress or go for a paid option? There are so many options out there that I’m completely overwhelmed .. Any ideas? Thank you!

  • Excellent blog you have here but I was wanting to know if you knew of any user discussion forums that cover the same topics discussed in this article? I’d really like to be a part of community where I can get feedback from other knowledgeable individuals that share the same interest. If you have any recommendations, please let me know. Thanks a lot!

  • Greetings! This is my first visit to your blog! We are a group of volunteers and starting a new initiative in a community in the same niche. Your blog provided us valuable information to work on. You have done a wonderful job!

  • fowler bed May 29, 2018 Reply

    Do you mind if I quote a couple of your articles as long as I provide credit and sources back to your site? My blog is in the very same area of interest as yours and my users would genuinely benefit from some of the information you present here. Please let me know if this okay with you. Cheers!

    • Omair A. June 4, 2018 Reply

      Hey,

      Sure you can 🙂

  • Imscseo May 31, 2018 Reply

    IMSC SEO is a Singapore Search Engine Optimization or SEO company that provides SG SEO Services. Their proprietary SEO strategies derived from the Singapore SEO Experts help struggling websites and aspiring business owners to rank their websites higher in multiple search engines like Google , Yahoo and Bing. They provide local and gmb map ranking for businesses in Singapore and around the world. Find more at http://imscseo.com/

  • special education September 7, 2018 Reply

    Lovely website! I am loving it!! Will come back again. I am taking your feeds also

Leave a Reply