Proven SEO techniques has always been a most wanted topic for everyone who owns a website, whether it’s a small or large business everybody wants to appear on first of page of the search engine giant Google.
The reason is that people consider SEO as some Illuminati theory which remains a mystery for many.
However, SEO journey is a simple process, if you follow and implement it wisely, which starts from understanding the problem of your user and how search engine algorithm works to provide the solution. It starts from considering the keywords that how customer thinks and searches you online.
This journey starts from the selection of the keyword and go way beyond with advance analysis of traffic and devising cutting edge strategies. Below are the list of proven SEO techniques that have been using by top SEO experts to get exponential results.
One of the key component to start off with. Before writing the content of your website, think about the topic of your blog and most importantly the keyword which you will put into. Think about those possible keywords that triggered in your customers’ mind to search your business or services. Put yourself in customers’ shoe and use those keywords that they could possibly think of your business to search you online.
Once you have finalized the list of keywords, now it’s time to evaluate the heavy-weight words that could bring the hefty amount of traffic to your site. Google keyword planner is the best tool to start off with.
Start thinking the keywords like your customers and check the monthly searches. One important thing to remember here that always look for words that have low competition and high monthly search volume. In this way, you can easily reach to your target audience.
Responsiveness of a website is quite critical now, as Google has recently rolled out a new google algorithm for Search Engine Optimization (SEO) means, a site with responsiveness will get the higher positions. This is why I mentioned responsiveness on top of the list as it becomes one of the prime factors for the SEO.
#3. Customized URL
Relevancy to content means a lot to Google. Search Engines always try to dig out the best possible content that matches with user’s query. Insertion of focused keyword will not only give you the higher position in the search engine but as well as a trust factor in your niche.
#4. Page Titles
Your first impression is the last impression. What people see first in search results is your page title or title tag, followed by the URL and snippet.
Title tags plays a very crucial role in Google search result pages (SERPs). The more accurate description you provide, the more chances are to be clicked by the user.
According to the moz.com, the length of page title should be in between 50 to 60 characters. If it’s exceeded to 58 characters then it would show in ellipsis (…).
Try to keep it under 55 characters so you can expect at least 95% of your title display properly.
In addition to that, add your focused keyword in the title tags as it may help search engines to identify the relevant content based on the search query. And also, it will also increase the chances that user would likely to click the most relevant content.
#5. Meta Description
The beauty of digital media is that you have to describe things in a short and sweet way.
If you are good enough in playing with words so this is good for you. Writing a meta description is similar to write a compelling ad copy of ads. Same is the case in meta description, as you have to explain your content in 150- 160 characters.
Use a brief description to describe what your website is all about. In this way, you could increase the CTR from Search Engine result pages(SERPs). The closely relevant content you provide, the higher chances to bring in your readers.
#6. Keyword density
The basic definition of keyword density is that it’s a percentage of times you use a keyword in your content compared to total number of words. Now the question is what is the ideal percentage for keyword density? well, there is no such hard and fast rule and honestly no rule at all.
In general, always keep your content neutral and follow simple and super-awesome rule, write for your reader, not for search engine. People usually add unnecessary and multiple keywords and think that they will get the incredible ranking which is completely wrong.
#7. Lengths of sentences
When you write a piece of content, always think like an adman.
Why to think like an adman? the reason is that when adman creates and ad copy, he always consider the level of audience to create compelling call-to-action ad copy. They always create well-structured and carefully thought-out content.
Now, the question is what should your blog post length be? the blogging community is divided on this issue. Well, the formula is pretty much clear. If you write frequently as much
The blogging community is divided on this issue. Well, the formula is pretty much clear. If you write frequently as much a one blog per day or one blog in two days so definitely you should prefer the short lengths as it’s difficult for you to write longer articles. On the flip side, if your writing frequency is less and you release your blog once in a week, so long length is preferable.
According per the Yoast SEO, more than 800 words are recommended. On the other hand, Neil Patel did A/B testing for his blogs and he found that blogs with more than 1200 words led to more and quality leads.
Why more than 1200 words led to more leads? the reason is that they automatically solved the questions/problems of the users while they read long posts.It would also increase the shareability factor, gaining the quality back links and reduce your bounce rate and eventually increase your SEO rankings.
#8. Add ‘Alt Text’ in your image
Alt text or Alternative text used to serve the same purpose as the image.
There are mainly two reason for the usage of Alt text: First to provide the information to the user if image is not clearly visible due to any reason, and secondly Google bots does not read the images you provided in the website. It reads the alt text that you provide in the image.
Whenever Google bot crawls your site and examine the content, so it also reads what your image is all about, and check the relevancy factor. To make it more relevant to your focused keyword, Yoast SEO suggest you add your keyword along with a basic description.
People love the organized websites and so is Google.
If you are using word press CMS, so you can view the options for heading from H1 to H6.
H1 would be your main heading and then it follows as sub headings such as H2,H3 etc
H2 would be the sub heading of H1 and H3 would be the heading of H2.
#10. External links
Any links taking your user to some others site and other site sending traffic to your site is considered as external links. External links are quite important when it comes to measure the authority for the Google bots. Google bots count it as vote of count for the popularity, and it gives the higher ranking in SEO.
The links you provided in the blog or web page. It creates an authority and credibility in page ranking.Google bots check your links taking towards some other credible site and consider it one of the good option
#11. Speed of the website
Website loading really matters on user journey and slow loading time of the website could be seriously a paining moment for the user and could hurt the search engine rankings. Always keep your site loading time under 5 seconds. You can use the tools such as Pingdom Tools to check the loading time of your website.
It will not only give you the loading time of your website but also gives you the size of your page. It further includes a couple of things such as Java Scripts, CSS files, Images etc.
After the test, you can reduce the size of your files on the site. Here’s the quick to-do-list to reduce your loading time.
How can you reduce the size of your site
1.Optimize your images
If you use Photoshop for your creative images, so make sure you saved it in “save for web” option.
2. Use plugins to cache your site
If you are using the word press CMS so you must use the WP Super Cache plugin that generates the static HTML files from your dynamic wordpress blog. By showing the static HTML file, it exponentially decreased the loading time of your website and serves the lighter version instantly.
To analyze whats working and whats not, you can also improve the suggested parts. In addition to that, you can also take suggestion from Google Anlaytics, it would suggest you where there is a room for improvement.
You can rapidly improve the search rankings by applying all these above mentioned techniques. These techniques are suggested by industry experts and most importantly advised by Google. You can apply more advanced technique but these techniques are found to be fundamental principles of Search Engine Optimization (SEO).